Julian Soto
Perform like an athlete. Lead like a founder.
1:1 performance coaching for founders and executives. Your body, your calendar and your decisions, handled by one coach.
Apply for coachingSound familiar?
- You crash every afternoon, and your best thinking happens on fumes.
- Your back or knees pay for every flight, every long day at a desk.
- Big decisions get made tired, between meetings.
- A coach, a trainer and a physio who never talk to each other.
What clients say
Julian and I worked together for the better part of three years. When I met him I had a bum knee, couldn't run, and was in an awful headspace. In the first six months I dropped ~20lbs, in the following eighteen I put on ~15lbs of muscle. Despite going literally from couch to three hours of working out a day five days a week I was never injured at any point in those three years. Over that time Julian and I built a friendship and I learned how to take care of my body. It's been four years since I first started working with him and the spreadsheet he gave me to help me track my nutrition and workouts is still an integral part of my daily routine.
How it works
Week 1: a baseline on sleep, resting heart rate, pain, energy and your actual calendar.
Training, recovery and stress built around your week, plus protected deep-work blocks.
A weekly 1:1, daily check-ins, and a 90-day review against your baseline.
What you get
- Training, recovery and stress management
- Injury prevention and return to training
- Energy, mood and focus tracking
- Deep-work scheduling and decision frameworks
- Accountability on the outputs that matter
- A weekly 1:1 call, plus daily check-ins by text or voice
Why me
14 years coaching athletes, from personal training and rehab to head sailing coach at California Yacht Club. Licensed physical therapist assistant, with a background in sports nutrition. Now I'm running an Olympic campaign for LA28 while building companies, on the same system I coach.
See my experience →Questions
Is it confidential?
Yes. What you share about your health, your company and your team stays between us.
How much time does it take?
One weekly 1:1 call, plus quick daily check-ins by text or voice. Training is built around your calendar, not on top of it.
How are results measured?
We take a baseline in week 1: sleep, resting heart rate, pain, body composition, and how many deep-work blocks you actually keep. We measure again at 90 days.
What if I have an injury?
As a licensed physical therapist assistant, I build your training around it and get you back to full training safely. Diagnosis stays with your doctor or physical therapist.
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